This ad is tries to confuse the audience, and make us sympthatic to the little girl, because we all think that her mother is in jail. However, her mom is just having to clean the bath room, and that in itself can seem like a hard job (that apparently takes a lifetime). However, if we use Vim Cream then we will be able to spend more time with our family and friends, instead of being "locked up" in the bathroom or where ever we happen to be having to clean at the time.
Since, we feel bad for the family that is being broken up, our emotions tend to be more on the sensitive side and we see the cleaner as being a way to bring us closer with our family and avoid the every day hassles of our job, school, or anything else that may be keeping us away.